Value of Bulk Story
The most important part of any business is attracting and maintaining loyal customers. While it’s true that top-notch products and services play a large role in attracting customers, it is the customers themselves who keep business in motion. For food retailers, the most important tools you can provide to your customers are quality products at affordable prices. Bulk foods are quickly becoming an efficient way for retailers to do just that—offer a wide range of products that essentially provides customers with savings in all sizes.
What many shoppers fail to realize is that bulk foods sold at a majority of retailers are not the same as those sold at wholesale clubs. Clubs often require customers to buy in bulk, which is usually in the form of multiple packages of one product sold at a lower price. In this format, customers are forced to buy a certain size or quantity in order to take advantage of the lower price. However, bulk foods sold in a traditional retail setting, such as grocery stores and farmers markets, refer to foods that are bought in bulk by the retailer and are then broken down into manageable sizes for customers to purchase. This gives customers the freedom to choose not only what product to purchase, but the quantity as well, all while enjoying the benefits of lower prices.
As a retailer, adding bulk foods to your product selection can provide a number of benefits to your business. Think about this: bulk foods can allow you to offer savings of up to 60% to your customers, while helping your profits to grow! While many food prices are increasing, customers are looking for a way to save money, and bulk foods will allow them to do just that while helping your business to succeed. In turn, lower prices will help to not only keep current customers loyal to your store, but will help to attract new customers too!
Adding bulk foods to your store will also allow you to expand your product selection and provide customers with a large variety of products within one convenient location. For example, installing a 16 foot dispensing system would allow your store to offer an average of 100 new items! These items are easy to maintain, as replenishment is as simple as adding new product to the top of the bin. The dispensing system is designed to always follow the “first in, first out” rule, ensuring that your products are always fresh. Minimal maintenance of these bins allows your employees to focus on serving the customers or to be utilized in other areas of the store.
Merchandising bulk foods is also a breeze thanks to minimal packaging and clear dispensing containers. Bulk foods, especially those placed at eye level, are bound to catch your customers attention for two reasons. First, they are able to get a clear view of those delicious chocolates, candies, snack mixes or other products that appeal to their specific taste. Second, they are able to see exactly what they’re getting before they purchase it, helping them to buy with confidence.
You can also keep your marketing plan fresh by touting the Earth-friendly benefits of bulk foods. There is a significantly reduced amount of production, packaging and transportation required in the creation of bulk foods, which helps to reduce the carbon footprint on our environment. This makes bulk foods an environmentally friendly food option for those who are Earth-conscious consumers. There are also many organic and gluten free items available in bulk. Adding these items to your product selection will provide your customers with the convenience of finding everything they desire in a one-stop shop, which will in turn increase their loyalty to your store and in the end, your profits too!
Welcoming bulk foods to your product selection is a choice that will benefit both your store and the customers who shop there, helping to make your business a valued part of your community.